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PRIVACY POLICY (REVISED JULY 28TH, 2006)


We have created this privacy policy to demonstrate our firm commitment to protecting your personal information and informing you about how we handle it. This privacy policy only applies to transactions and activities in which you engage, and data gathered, on the SpiceUpYourLife.com website.


1. LAYMAN TERMS


"SpiceUpYourLife.com" 

Shall refer to the online service, which purpose is to allow people to meet for casual dating and non-business purposes as well as entertainment (hereinafter referred to as "SpiceUpYourLife.com", or the "Site"). 

"Cookies" 

Shall refer to a small amount of non-identifiable information stored on a visitor's computer. Cookies can be used to maintain information about the user's session such as user authentication and site preferences. Cookies do not reveal any personal data about visitors 

"IP address" 

An IP address (Internet Protocol address) is a unique number that devices use in order to identify and communicate with each other on a computer network utilizing the Internet Protocol standard (IP). 

"We/Us" 

Shall refer to Spice and any such person or entity (officers, directors, agents, subsidiaries and employees) who are permitted by Spice Ltd. to act on its behalf. 

"Member(s)" 

Shall refer to all the validly registered users ("Users") of the Site whether or not they have purchased a Gold Pass. 

"Profile" 

Shall refer to a collection of information (including but not limited to text and pictures) a member is publishing on the site. 

"Personal information" 

Shall refer to information that could be used to contact you directly (without using the Site) such as your full name, mailing address, phone number or email address. 

"Financial information" 

Shall refer to information such as your credit card numbers and billing address. 

"Demographic information" 

Shall refer to information that you submit, or that we collect, that is neither personal information nor financial information. This may include, but is not limited to, zip or postal code, city, gender, username, age or birth date, purchase history, browsing history, searching history, and the content of communications between you and other members over the Site. Demographic information is divided into two categories, "Non-public information" (e.g. email address, purchase history and one-on-one communications between you and other users of the Site) and "Public information", which consists of all other demographic information.


2. YOUR IP ADDRESS


Like most commercial Websites, each time you visit the Site, we automatically collect your IP address and the web page from which you came. In order to administer and optimize the Site, we use your IP address to diagnose problems and to track probable frauds on the Site; this helps us to identify our users and to gather broad demographic information about them.


3. COOKIES


Like most Websites, the Site uses cookies to keep track of your profile, activities and purchases on the Site and enhance your experience on the Site. We may also use cookies to deliver content specific to your interests and to save your password, so you do not have to reenter it each time you visit the Site. Third party advertisers on the Site may also place or read cookies on your browser. If you wish to disable these cookies, the "help" portion of the toolbar on most browsers will tell you how. However, if you set your browser to disable cookies, you may not be able to access certain areas on the Site or you might not be able to navigate through those properly.


4. INFORMATION WE COLLECT FROM YOU


In order to operate the Site and to provide you with information about products or services that may be of interest to you, we may collect personal information or demographic information, subject to the rest of this paragraph. 

We ask that you do not enter personal or financial information into your profile (for example, don't use your address or password as your username, or include your full name, email address or postal address in your written responses), because this information could then be used maliciously by other members. We will take the right to delete such information or prevent you from publishing it. Under no circumstances is Spice liable for any such provided personal information being published onto the site; if you do, then it may be posted publicly on the Site, and the information will then be treated as public information, therefore visible to visitors of the Site. Please note that nowhere on the Site do we knowingly collect personal information from persons under the age of 18 (21-years old where 18 is not the age of majority), as we require that all users represent to us that they are at least 18 years old (21-years old where 18 is not the age of majority). 

Some information, comments or content (e.g. photographs or video) that the Member voluntarily provides (some of which being compulsory) is the sole reponsibility of the Member concerned. By this, the member might reveal his/her ethnic origin, nationality, religion and/or sexual orientation. By providing such voluntary and/or necessary information, the Member concerned consents his/her intention; and expressly consents to, and takes sole responsibility for the processing of the provided sensitive data to Spice. Therefore under no circumstances will Spice be liable for publishing such sensitive data on the Site or anywhere else as consented by the members.


5. INFORMATION OTHER WEBSITES COLLECT FROM YOU


On the Site, we may place links to other Websites operated by other parties. Some of these other Websites contain our brand names and trademarks and other intellectual property that we own; others do not. When you click on these links and visit these other Websites, regardless of whether or not they contain our brand names, trademarks and other intellectual property, you need to be aware that we do not control these other Websites or these other Websites' business practices, and that this privacy policy does not apply to these other Websites. Consequently, the operators of these other Websites may collect different kinds of information about you, and may use and disclose that information in different ways than we would if it were collected on our Site. We encourage you to review their privacy policies and remind you that we will not be responsible for their actions; Content and Privacy Policies on the external sites are the responsibility of their respective owners. 

Any third party with whom we are allowed to share your personal information is authorized to use your personal information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Those who contact you will need to be instructed directly by you regarding your preferences for the use of your personal information by them.


6. HOW WE USE PERSONAL INFORMATION


We use your email address and your other personal information to help us efficiently operate the Site, to contact you in connection with your transactions and other activities on the Site (including, but not limited to, confirmation emails or important news that could affect your relationship with Spice, and new messages notifications from other members. These types of communications, are known as Operational Communications. In some cases, Operational Communications may also contain commercial messages, such as banner ads and special offers. 

We also use personal information to send you newsletters, information, offers and other promotional materials for Spice or third parties' goods or services. We attempt to send you offers that are of value to you, such as discounts, exclusive offers or special event information. The Site provides you with options to decline some communications from Spice (other than those contained in Operational Communications). Some of these options may only be for a certain category of communications; others may be more general. 

By posting a profile on the Site, you are opting in to receive the Operational Communications and Newsletter emails. To change your options, go to the "My account" section and change your account settings. 

During the registration process, you have the option to opt-in to receive offers and promotional materials from Spice and/or other parties. You can modify this option by going to the "My account" section and changing your account settings.


7. HOW WE USE FINANCIAL INFORMATION


We or an approved third party will use your financial information to check your qualifications, to bill you for products and services and to enable you to participate in discount, rebate and similar programs in which you may elect to participate. By making a purchase, or engaging in any other kind of activity or transaction that uses financial information, on the Site, you consent to our providing your financial information to our service providers and to such third parties as we determine are necessary to support and process your activities and transactions, as well as to your credit card issuer for their purposes. By purchasing, or registering or making reservations for, products or services of third parties offered on the Site, or by participating in programs offered on the Site that are administered by third parties or electing to participate in contests, sweepstakes or other programs (such as discount or rewards programs), offered or sponsored by third parties on the Site and that require you to submit financial information in order to use them, you also consent to our providing your financial information to those third parties. Additionally, if the page on which you submit information is a Co-Branded Page, or was accessed by clicking on a link on a Co-Branded Page, then we may share your financial information with the associated Co-Branded Company. Any of these various third parties (including Co-Branded Companies) may be authorized to use your financial information in accordance with our contractual arrangements with such third parties and in accordance with their own privacy policies, over which we have no control, and you agree that we are not responsible or liable for any of their actions or omissions. Additionally, you agree that we may use and disclose all such information so submitted to such third parties in the same manner in which we are entitled to use and disclose any other information that you submit to us. Please read the information below under the heading "Special Cases in which we Share Personal and Financial Information" to learn more ways in which we may share your financial information.


8. SPECIAL CASES IN WHICH WE SHARE PERSONAL AND FINANCIAL INFORMATION


Your personal information or financial information may be passed on to a third party in the event of a transfer of ownership or assets, or a bankruptcy. We may also disclose personal information or financial information when we determine that such disclosure is necessary to comply with applicable law, to cooperate with law enforcement or to protect the interests or safety of Spice and/or other visitors to the Site. We also may disclose your personal information or financial information to our subsidiary and parent companies and businesses, and other affiliated legal entities and businesses with whom we are under common corporate control. Whenever personal information or financial information is disclosed under this paragraph, we may also disclose your demographic information along with it, on a non-anonymous basis. All of our parent, subsidiary and affiliated legal entities and businesses that receive your personal information, financial information, or non-anonymous demographic information from us will comply with the terms of this privacy policy with respect to their use and disclosure of such information.


9. HOW WE USE PUBLIC INFORMATION AND OTHER DEMOGRAPHIC INFORMATION


We may review all demographic information. We may use public information to enable other users to find your profile, to determine whether they are a match for you and to communicate with you. We may use demographic information to tailor the Site and communications to your interests. We may also share demographic information with advertisers on an anonymous and aggregated basis (i.e., without telling the advertisers your identity). One of the reasons we may do this is to increase the likelihood that our advertisers' goods and services will appeal to the Site users, so that we may target specific ads at specific demographic groups. Our sharing of demographic information with advertisers is anonymous (i.e., we do not tell advertisers which particular users are members of which demographic groups), subject to the rest of this privacy policy. When you respond to an advertisement, however, we ask you to remember that if that ad is targeted to a demographic group and you decide to give the advertiser your personal information, then the advertiser may be able to identify you as being a member of that demographic group. Please also be aware that when we disclose your financial information or personal information to a Co-Branded Company, as described above, we may also disclose to that Co-Branded Company your demographic information, other than the content of one-on-one communications between you and other members. Please also be aware that we may disclose your demographic information on a non-anonymous basis as described above in the paragraph titled "Special Cases in which we Share Personal and Financial Information." 

The information contained in your profile can be publicly accessed on the Site. Consequently, the Members explicitly authorize Spice to reproduce and broadcast the information contained in his/her profile (such as description, images, videos, etc.) on all or part of the Service (e.g. communicated on the Site or by email). Members explicitly auhorize Spice to reproduce and broadcast the information contained in his/her profile in a general manner on all distribution media, in particular audiovisual or electronic communication (e.g. email, Internet), throughout the entire world for an unlimited time. Furthermore, the Member explicitly authorizes Spice to transfer the benefits of the above mentioned rights to its partners and eventual successors of Spice.


10. CHANGING OUR PRIVACY POLICY FOR PREVIOUSLY GATHERED INFORMATION


If at any point we decide to use particular personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email or by providing 30 days notice on the Site. Please note that we will continue to have the right to change our privacy policy and practices, and how we use your personally identifiable information, without notice, as described in the first paragraph of this Privacy Policy, provided that such changes shall only apply to information gathered on or after the date of the change.


11. ACCESS AND UPDATE OF YOUR PREFERENCES, PERSONAL AND PUBLIC INFORMATION


We give you the opportunity to modify your personal or demographic information you have provided to us. Please be aware that it may take some time for the changes you make to take effect on the Site. Note that changing or deleting your information through the "My Account" section of the Site, will only change or delete the data in our database for purposes of future activities on the Site and for managing future communications from Spice. These changes and deletions will not change or delete emails or information that we may have already forwarded to other users or credit card companies or any other third parties. 

This Privacy Policy shall be applicable to all.such new and/or amended information.


12. ACCEPTANCE OF PRIVACY POLICY TERMS AND CONDITIONS


By using this site, you signify your agreement to the terms and conditions of the Privacy Policy of this Site. If you do not agree to these terms and conditions, please do not use the site. We reserve the right, at our sole discretion, to change, modify, add, or remove portions of this policy at any time. Please check this page periodically for any changes. Your continued use of the Site following the posting of any changes to these terms shall mean that you have accepted those changes. 

If you have any questions or concerns about this privacy policy, the practices of the Site, or your dealings with the Site, contact us.